Geomarketing
XTrack Flota Software can cooperate with advanced map systems prepared especially for geomarketing purposes. Thanks to the advanced visualisation functions of Emapa Geomarketing you can easily evaluate the effectiveness of branches, tradesmen, etc. They also allow the easy and quick in-depth analyses of production, employment or any other data which is crucial for the company and can be expressed in form of a number. Functions such as dynamic data visualization or spatial filters allow the full verification and evaluation of the spatial aspects of your company.
Data Import process:
Only few mouse clicks is needed to import any database and locate desirable objects on a map. In seconds user can see location of customers, suppliers, wholesalers etc. Only required parameter is database with address details. Software allows to import data from MS Excel files, MS Access files and text databases through ODBC drivers.
Theme Maps
Theme maps is irreplaceable tool which can be used o analyze data. Thanks to diagram visualization it is very easy to compare data of selected objects. User can dynamically change colour and parameters of colour of data presented on diagrams, which is really helpful in analyze process (e.g. strength of colour will illustrate sales efficiency of selected company departments). Also user can create own layers and objects on map e.g. sales representative areas. Combining those two options user in one look can see differences in sales between areas/departments.
The advanced functions of Emapa GeoMarketing allow, among other, the following:
- Designing distribution network – choice and optimization of branch/shop location;
- Visualisation and comparative analysis of data on production, sales, costs and profits in
- selected regions (as pie charts and bar charts);
- Comparing one’s own and competitors' network;
- Controlling and spatial analyses of direct sales systems;
- Visualising spatial range of companies’ activity;
- Analyses of the effects of marketing campaigns implementation;
- Regionalizing sales network taking into consideration statistical data (on ommunity,
- district and voivodship level);
- Graphic presentation of company activity on thematic maps (printed out or exported as
- bitmaps);
- Optimization of promotional-sales activities (e.g. advertising expenditures vs. rise of
- profits);

